It’s A Sin (Bigotry Never Sleeps)

We’ve all either binge-watched ‘It’s A Sin’ or watched in real time. Russell T Davies’s already iconic Channel 4 series takes us back to a time when HIV hit and hit hard.


Compelling television as borne out by viewing figures in the millions with 6.5m plus streams to date – the third highest figure in the history of All 4. The fact that in our day to day people are still starting convos with: ‘How great is ‘It’s A Sin?’ ‘Aren’t the mums great?’ ‘I blubbed over Callum Scott Howells.’ ‘Olly Alexander is amazing.’





The 80s seems and looks forever away.

The 20s are different, of course.


We see major changes in societal attitudes to the LGBTQI community of which the considerable investment C4 made in ‘It’s A Sin’ is one example. Even corporate giants like Burger King get it. Did you see the campaign they ran in Finland for Pride last year? That’s Ronald and the Burger King smooching there. With tongues possibly.





But still there’s plenty of evidence of further journeys needed. Last week a client came to us hugely distressed after being faced with only binary options on an application form when asked to identify their gender. This person ironically worked in IT and knew and knows how easy it is for documents to be changed to embrace other gender options. So, they came to us where binary identification is not part of what we do.


It’s not hard.

Quite why in 2021 we’re having his conversation is an indictment of the times. Because lovely as it is that major corporate brands like Renault or McCain buy into a narrative other than binary, still embedded out there is the trope that you either identify as a male or female.

And that’s your lot.

It’s A Sin: on a whole load of levels.




LGBT Money. Registered office: 6th Floor,

53 Bothwell Street, Glasgow G2 6TS 

Address for correspondence: LGBT Money, 10 Melville Street, Edinburgh EH3 7NS.

Company number: SC355522

 THE SMALL PRINT: LGBT Money is a free to client service connecting clients to financial advisers who are fully authorised and regulated by the Financial Conduct Authority. The service is for UK residents only. LGBT Money does not offer you personal financial advice. But we know some of the best advisers walking the planet and by registering with our site we can introduce you to them. Any content on this website is for information purposes only and should not be construed as direct or indirect financial advice. LGBT Money accepts no liability arising from advice provided by third parties. By using the LGBT Money site and/or providing us with your contact details and/or entering into an agreement with an adviser accessed by the LGBT Money site you agree that you are happy to be contacted by LGBT Money subsequently as part of our quality control process where we may ask you to share your customer experience. This is to help maintain our high customer satisfaction levels. Additionally, you agree that we may seek non personal information and/or data from any adviser accessed by the LGBT Money site to help us maintain our effectiveness and the quality of the information we provide via the LGBT Money site. For your own safety* and peace of mind** you should only ever take personal financial advice from an authorised and regulated financial adviser.

*Only authorised and regulated advice is covered by the Financial Services Compensation Scheme ** Only authorised and regulated advisers are covered by the Financial Ombudsman Service

.

© 2021 by LGBT Money